What is cosmetics packaging?
The advantages of good cosmetics, both colored and caring, can be appreciated only after their use. But how do you get your customers to be tempted to try them at all? The first step to success is designing an effective and practical packaging, and then entrusting it to an appropriate company.
The confectionery company receives cosmetics from the manufacturer in large collective packages, which must be portioned or sorted according to the manufacturer’s instructions. Machines are required to dispense certain products, such as creams and lotions. Others require manual sorting, labeling, marking, such as barcodes.
At the same time, packaging, most often made of plastics, is produced on production lines. An increasingly developing trend among packaging manufacturers is the use of biodegradable materials. For many cosmetics, such as mascaras, powders, soaps, quite complex packages are needed, consisting of many elements such as dispensers, brushes or sponges. Some of them require manual decoration of the packaging, for example adding accessories such as bows or decorative strings.
It is very important that all processes take place in conditions of microbiological sterility and at the appropriate temperature. Not only the machines and conditions, but also the personnel must be carefully prepared for their tasks.
How to plan packaging?
At the beginning, professional confectionery companies agree on the details of the service with the client, including materials and dates. At this stage, you need a 2D graphic design, then you can choose the method of making and labeling packages. Unusual shapes, small and metallic details require the use of special printing techniques, for example popular hot-stamping. Employees of the confectionery company can advise on the choice of method and present the expected effect in the form of a 3D presentation. If the customer accepts the design, the entire customization process can begin.